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Trademark is simply a recognizable sign that serves to identify and distinguish the products or services originating from a particular business from the products or services of other businesses. As an indicator of business origin, this sign may either consist of just one word or logo; both word and logo can be used together in a sign. Trademarks can consist of all kinds of recognizable signs such as words, names, phrases, logos, figures, colors, letters, numbers, sounds, images and shapes of products, designs of their packages or a combination of these elements.
- A trademark can become one of a company’s most important asset. A trademark has many functions such as distinguishing, guaranteeing, advertising, and protection.
- It allows you to be one step ahead of other businesses in the market.
- It is the mark through which a business can attract and retain customer loyalty and create value, reputation and growth.
- It gives you the right to prevent the use of your brand by others.
- It allows you to benefit from government supports in Turkey.
- It is a prerequisite for the control and inspection of products as a customs procedure during import and export operations.
- A registered trademark can be franchised, transferred or sold.
In order to get your trademark registered, the first step is to file a trademark application to the Turkish Patent and Trademark Office. After filing the initial application, the Office will formally examine the conformity of the application and if there are no deficiencies found in the application, it will be published in the Official Trademark Bulletin.
The published application which there has been no opposition within two months or such opposition has been rejected, will be registered by the Office upon the payment of necessary fees to the Office.
If your trademark complies with all legal requirements determined in the registration system and is not the same or very similar to prior trademarks registered, it will be registered by the Turkish Patent and Trademark Office.
If the application meets all formal requirements and does not encounter any decision of opposition or rejection, the trademark registration processes takes approximately 6-7 months.
However, this period significantly extends in cases of possible rejections or oppositions that may be encountered as a result of incompetent applications made by nonexperts.
The term of protection for a registered trademark is 10 years from the date of trademark application. Trademarks can be renewed every 10 years indefinitely by paying the necessary fees.